Always Hire A Professional

Growing a business may also mean a growth in your wealth. As you increase your product, sales, revenues and margins, you may be able to start paying yourself more.

How to Pay Yourself

Once of the most common ways is to give yourself a fixed salary income. If you’re in California that’s an easy setup and you can hire a professional to help you. There are so many different ways to pay yourself as an Entrepreneur and Business Owner that it’s important you find the one that’s right for you.

Manage Your Wealth

When you’re able to increase your salary or if you end up selling your business, you will need to learn how to be rich. Finance is a complicated subject as there are thousands of different ways you can invest your wealth.

Hiring a wealth manage that can help you never lose money is one of those ways. We recommend all our businesses to use TY J Young for their wealth management.

 

Best Ways You Can Promote Your Business Online

The Five Best Ways You Can Promote Your Business Online

If you have a local business or local commerce that’s losing money, then now is the time to act. The first and most important step is tapping into online space in order to expand your customer base.

However, the strategy you use to promote your business should largely depend on the type of business you own.

Yet the approach itself is fairly simple. First, you need to identify your target audience. Next, determine what type of budget you have to work with. Paying to promote your business online can be expensive and unfortunately, not every type of promotion will bring the type of results you’re looking for.

Before the internet, a local business didn’t have many options in terms of marketing their products without spending a fortune. But now, there are many options online, some of which are free.

Below, you’ll find a list of the top five ways you can promote your business, without spending a dime.

Free Local Listing Services

Did you know you can register your business with Google Places for free? Doing so will allow your business to be found more easily when a person does a search online for your particular type of business. To do, just fill out a form to register. Next, your business will need to go through a registration and confirmation process.

Social Media

Social media isn’t just for interacting with your friends and family members. Using social media can actually mean great exposure for your business. You can also add advertisement offers on your Facebook page, promote specials on Instagram, and tweet new offers on Twitter.

Blogging

Starting a blog can be another great way to get some new exposure. A blog will help you to connect with your customers and get your name out there. Keep in mind that you’ll need to keep your posts updated frequently in order to get people to keep coming back.

Using YouTube

YouTube can be a fun, free way to get your promo videos out there. However, just like with blogging, you’ll need to focus on keeping your videos current. You also need to ensure that the video’s content is relevant to your business.

Use SEO

Using SEO on your website will make it easier for people to find you and it can also potentially land you on the first or second pages of Google when a person does a search related to your business or niche. Never underestimate the power of SEO and how it can help your company to gain more exposure. Of course, more exposure means expanding your client base, which equals more sales for you.

SMS Marketing

Almost everyone uses a cell phone nowadays. Voicemail usage continues to drop, however everyone checks their text messages. When you have a subscriber to your business, it’s important to collect their phone number. Doing so will allow you to use a service like SMS marketing campaigns to send them a mass text message reminder for their good or services.

How to Encourage Your Community to Shop Local

How to Encourage Your Community to Shop Local

In today’s modern age when ordering food, gifts, clothing, and so much more online is all too easy, people have forgotten the importance of supporting their local businesses. If you’re a small business owner, you may have noticed that your sales aren’t what they used to be. But are you doing everything you can to boost your sales? Are there other things you should be doing?

As online sales seem to be picking up, offering discounted prices that many local businesses cannot compete with, many independent businesses may be tempted at times to throw in the towel. But when you consider that three times as much money ends up remaining in the local community when people buy from small local businesses, it’s time to step up and come up with a game plan that will allow you to compete with the online giants, while helping to support your community.

Bringing in Business

As a local business, you must be proactive if you want to succeed. While it’s important that the local community will benefit as a whole, you and your business will also benefit and thrive from an increase in sales.

Get Active

Your first step will be getting more involved in local civic groups and discussing the value of shopping locally. You can also offer to speak at schools and discuss the importance of supporting the local economy.

Advertise

Let the community know just how committed you are to helping the community grow, thrive, and succeed. Create an advertising campaign that highlights exactly why they should buy locally. Point out the fact that local businesses end up returning three times as much to the economy compared to industry giants. Let your customers know that over sixty percent of all new jobs also come from locally owned businesses.

Networking

Join the local Chamber of Commerce, in addition to a business networking group. These groups will give you plenty of exposure to other locally owned businesses in the community. It will also allow you to share your ideas of growing and networking.

Entice Your Customers

Offer specials, discounts, and sales throughout the month. Creating a promotion can be fun and a great way to introduce new customers to your business and the goods and services you have to offer. Don’t be afraid to get creative. Raffles can be an excellent way to bring in a whole new client base and a great way to showcase your goods as well.

How to Develop and Grow Your Small Business

How to Develop and Grow Your Small Business

Everyone’s journey toward a successful business will be different. However, there are many proven ways you can steer your business in the right direction, allowing it to grow and thrive, and without it costing you an arm and a leg.

For most people, starting a new business can be a very challenging and difficult journey. But in the beginning, your goal should be so much more than financial profit. Owning your own business should be considered a lifelong project and one that will come with its own unique obstacles and challenges. You will have to expect setbacks, but the key will be to expect them and keep on going.

Below, you’ll find five proven ways you can give your business the boost it so desperately needs to thrive.

Taking the First Step

Owning a business is a dream for most people. It can be difficult to take the plunge knowing all the risks that come with it. But for some, the time comes when they’re ready to be their own boss and take more control of their future.

Quality Customer Service

If you don’t offer customers high-quality customer service, then it can be difficult to satisfy clients even if you offer great products or services. Customer service is a very important aspect of a business, and one that many business owners overlook.

It’s important to let your customers know how much you value them. If your customers run into any issues, make sure you address the problem immediately. If a customer has a question, take some time to give them a great answer and ensure you’ve actually helped them.

Establishing a Loyal Following

When you first open a business, it can be difficult to get customers to come in and buy what you’re selling. Because of this, it’s important that you encourage loyalty. Try starting a loyalty program, which offers promotions and discounts. This allows the most loyal customers to benefit from special offers and lets them know how much you appreciate them at the same time.

Build a Solid Team

This also falls under the umbrella of improving your customer service. In order for your business to be a success you need a team of quality employees that will work hard to help you succeed.

Partake in team building activities, some of which can help them to perform better as individual employees via collaborative tasks. You should also offer to send employees to seminars and training sessions in order to improve their knowledge and skills pertaining to your business.

Market Your Business

We wrote an in-depth post about marketing your business online on our site which you can find here. It gets into techniques such as Google Places, Youtube, SEO, SMS Marketing and more.

If you’re a local business at Atwater Chamber of Commerce, you need to find the right people for your business.

M&A Seminar

Once way to grow your business is buy merging and acquiring another business. This gives you the ability to own their customers, operations, team, processes and systems without have to do it from scratch.

Growing through acquisition is a challenging process and it’s important you get the best training to help you. For that, we recommend Jeremy Harbour & The Harbour Club for that.